Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we show you how to drive visitors automatically to your site using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part One of this series, we explained why using an expertly configured WordPress site is the key to generating automated traffic …
(With an expertly configured WordPress website, all you have to do is add content on a regular basis to bring traffic!)
In Part Two, we looked at critical setup decisions. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your site has been built with WordPress.
(In Part two we show you where to set up a WordPress web site on your domain)
In Part Three, we focused on the configuration phase.
In this step, we configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically …
(In Part Three you learn how to configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability)
In this section of the article series, we discuss ways to automate the traffic-getting process using WordPress plugins.
Why It Makes Sense To Automate Your Traffic Generation
Depending on which marketing experts you talk to, you could end up investing 1-2 hours or more per day promoting your business on social media.
Many small businesses lack the time, resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts recommend. If you spend most of your time posting updates on Facebook, LinkedIn, and Twitter in addition to planning and writing content for your blog or website, how can anything in your business get done?
(Keeping their business up and running is how most small business owners spend their working hours. Infographic source: NFIB)
Small business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Marketing research done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent around 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time every year marketing and promoting themselves online. Image source: VerticalResponse.com)
As small businesses spend more time on online marketing in order to compete and survive, this puts more and more pressure on businesses to focus their time on other areas …
(Businesses with limited time, resources, and budgets and many areas to focus on require careful planning of their marketing strategy.)
One other important thing to keep in mind is that, in addition to spending time on social sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These sites can make decisions that can dramatically impact your business without prior warning. Why invest so much time and effort building a business on someone else’s asset? With a self-hosted WordPress website, you can control your own real estate and publish your content automatically to other websites.
Automating business systems and processes to save time and increase productivity is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Information Age, however, the availability of many new online marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited time, resources, and budget. For example:
- Which of these marketing channels should you invest more time, efforts, and your budget on?
- Should you invest so much time and effort in areas that you ultimately have little to no control over (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own asset?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective formula that allows you to automate your traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should focus more efforts, time, and your budget on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat solutions, sites, strategies, and anything designed to flaunt or violate the terms of service and policies of services like Facebook, LinkedIn, Google, etc..
(Automating your web traffic doesn’t have to involve using black hat methods!)
The focus of this article series is not to manipulate online services or flaunt their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to sites that your target audience frequents.
As we’ve just seen in the previous section, many business owners lack the time, resources and financial means to engage in the kind of content marketing that many experts recommend. What you want to do, then, is work smart within your limited time, resources, and budget.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels one by one is extremely time-consuming!)
Why not do this instead …
(Publish once to WordPress and automate your content distribution to all other services!)
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Distribute content automatically to social channels and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
How do you do all of this?
WordPress Web Traffic Automation System – Traffic Generation Plugins
Let’s take a quick look at a few traffic-generation WordPress plugins that can help to:
- Syndicate content automatically to social media sites and social bookmarking websites
- Post comments automatically to other blogs
- Post content via RSS feeds to other web properties
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, Google+, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://wordpress.org/plugins/jetpack
Jetpack is a free WordPress plugin with many great features.
After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account you set up in Part Three …
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature)
Configure this section to share your posts on Tumblr, Facebook, Twitter, LinkedIn, Google+, and more …
(Distribute your content automatically to various social accounts.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details displays in your post publishing area.)
Now, whenever you publish a new post, it will automatically be shared online to all of the accounts you have set up …
(As soon as posts are published, they are automatically distributed online.)
Go here for more details about the benefits of this great plugin: Jetpack
The native WordPress commenting function lets your site users interact with your web site, post comments, reply to existing comments and participate in discussions as part of a social community.
You can enhance the WordPress native commenting feature with a number of 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to spread and share your content online.
For example, a WordPress plugin like CommentLuv (Pro version) can help attract more comments and improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social rewards like social enticements for content-sharing, the ability to add twitter handles to comments, search-indexable backlinks, using keywords in the name. This plugin will visit the site of the comment author while they enter their comment and retrieve their most recent posts, which they can include with their comment after clicking submit.
(CommentLuv Pro version can encourage a greater level of commenting and improve user engagement on your site.)
Visit this website for more details about this plugin: CommentLuv Pro Plugin
(Social LinkMachine – Content distribution plugin)
Social Link Machine is a plugin that lets you automatically syndicate your content to over 30 traffic-generating websites, build backlinks, include relevant YouTube videos and images, and second-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate and drip-feed your content automatically to dozens of online websites)
With Social LinkMachine installed, you can automatically syndicate your content to many authority sites, including:
- Social Bookmarking Platforms: e.g. Deviantart, Linkagogo, Instapaper, Reddit, etc.
- Web 2.0 Blogs: e.g. Blogger, Sett, Tribe, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Docdroid, Scribd, etc.
To learn more about this WordPress plugin, visit the plugin site: Social Link Machine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution efforts), we have written a detailed article on social media measurement tools that will help you manage, measure, and analyze your social media marketing initiatives. For more details, go here: Media Resources For Business Owners
The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.
WordPress Traffic System: Content Syndication Stage – Summary
Once you have your WordPress site and plugins expertly configured and fully set up, all you have to do then is publish great content regularly to automatically bring more web traffic.
This is the end of Part Four
Hopefully, this article has given you a better understanding of ways to configure your website to automate the process of driving more visitors to your website and how WordPress can help you build a better business online.