If you’re writing articles, give yourself a break!
Most people aiming to write articles as content for their websites and other places, get too tied up in worrying about subject matter (which they need to know anyway) and organizing their material. On top of that they think there is some kind of special style they should be using. This is all school and college learned stuff, and has its place.
But your readers simply want to know either how to do something or get extra knowledge in order to understand something in your niche.
Article writing for your blog, website, guest blogging, or any other place your putting your written content enables you to achieve several aims in one go. The most important is that you start or continue your communication with your prospects, subscribers or customers. Your article might be the first piece of content of yours they come across and you want them to follow through consume more of it. You’re doing two things. One is developing a relationship with the reader. Second, you’re using it as a filter as you only want people to join with you who feel a fit with you as to your attitude and tone of voice in the articles. Those who do should easily be able to find other stuff by you. If they don’t feel comfortable for some reason, that’s OK, as neither of you want to waste time pursuing a professional relationship that leads nowhere.
Once they’ve become your subscriber and joined your list, you can continue that relationship in more detail and so in a more helpful way through your email campaign. Part of developing the credibility you started building with them from your articles continues in your emails. You can tell them more about yourself, business, and aims. Also, send them to more of your content, including articles, as well as providing unique articles as emails – so only subscribers are receiving that information.
Now you need to ensure you’re providing the right sort of information and knowledge in your articles, no matter where you place them, such as free blogs or as slide presentations when you re-purpose any. Here are the 3 areas to focus on. You, of course, fill in the details in terms of your niche.
Write articles about them.
Too many marketers spend time writing about themselves and their own business – that is, what they have to offer and what the reader would benefit from. When readers are not subscribers, and even when they are at first, they are not really interested in you. The reason they’re reading you is because they’ve been searching for a solution to a problem. They want that fixed as fast as possible. Therefore, find out what your prospects want and need and write about those. Focus on the prospect. Different prospects will have different needs, and at different times, so don’t jut stick to one problem and solution. You have to know your niche.
Also, ensure you make it clear you not only know but understand where they are concerning the problem. Concentrate on starting and building a relationship with them. That way you can have them buy your products because they trust you, rather than through a hard sell.
Be specific about what you offer.
I don’t just mean when you’re making an offer they can buy, though it’s true there too. You have to be specific all through your content marketing, including in your articles and from the very first one they read. Tell them what the solution is in the article with some detail where you can. You’re presenting yourself as an expert in your niche so they’re expecting expert knowledge, preferably what they can’t get elsewhere.
Be exact as you can about that solution, including being clear about what problem it solves and what it does. Give guidance which can be followed so that they not only learn something that extends their understanding but also their ability to move towards putting the solution into practice.
Do the obvious and check it.
As an expert in the niche, your readers will expect you to explain things without them having to interpret through grammar and spelling mistakes. Take the time to check it over. The more they like what you’ve written, including its accuracy, the more they’ll find your other content. In other words, it’s part of the whole process of educating and pre-selling through articles, and not just an exercise.