You can work from home are often the words, or words like them, used to attract people to business opportunities online for quick and easy returns. The play on the contrast with people’s lives who struggle back and forward to work every day, or, as of now, find themselves at home without a job at all.
Of course, it is an attractive proposition. You certainly save time traveling and can have less stressful days. If you can get things set up in a flow from getting leads through to making sales, you can automate quite a lot of it. That’s why business opportunities often offer software that automates some tasks or methods to do so.
Often, those who make such offers are not working from home themselves. Of course, they can deny having employees and a structure which is built round them. But they forget they outsource their tasks where possible. So while they themselves are working on developing the business, on-going jobs are being done on a continuous basis by others, perhaps in different parts of the world.
They may also indeed have “staff” working for them in a small office set up. Even if they are working from home, part of their profits will go on having others do tasks because those people are better at them or because if releases time to do other things.
This is what you should do as well, once you’re making enough income. But to begin with you’re probably doing work by yourself. It’s the building from that base which is the problem for most online business start ups. The vast majority, and we’re talking over 90% here, give up over the first 1 to 5 years. They don’t make any money or nothing to speak of. There’s more to it than simply having the online marketing and niche skills and knowledge. It’ll probably take you a year before you’ve established a base.
Most people are not used to working by themselves. We all have some sort of infrastructure in our lives, no matter how thin or precarious. We have a context that gives us psychological support, that helps us make decisions, to take actions, and to keep us going or deal with a sense of failure when things seem to go wrong.
As a sole trader of an online business, you are by yourself. Everything’s going on in your head. In fact, it’s common enough for those nearest and dearest to us not to have a clue what we’re doing, except spending money, and don’t understand our aims.
This is a common story of the internet:
Whether in or out of work a husband or wife decides they need to make more money. They’ve seen offers and ads on the internet. They’re told by them that it’s easy to make money on the web. They tell their spouse they’re starting an online business or going to generate more cash. The spouse doesn’t like the idea or just keeps quiet – until they see money is being spent.
Some people spend thousands of dollars trying to make things work. Mostly it doesn’t, even after a promising start and hours or days of work. The spouse just sees the money disappearing, maybe causing debt, and object ever more loudly. The one on the internet keeps trying harder, jumping from offer to offer, and then gives up under psychological pressure from their spouse and effort of trying to work it all out. Or they simply give up more or less straight away.
A good thing too, you might say. They’re not really in emotional and mental control of what they’re doing. Which is why an objective look at the business through your strategy, values and mission is important. That sort of organization is needed as a base. Before you start you have to have some idea of what you’re doing.
The social side of home work
As said, you can be isolated, with people even objecting to what you’re doing. The web, and the people you “meet” on it might be your only means of being in communication with someone, especially if you’re working hours on end every day at your computer. Maybe friends keep inviting you to social occasions. You turn them down because not only do you have the online work to do but you want to get it done. It means that much to you, whatever the reason.
However, it’s well known that social relationships break down when someone decides to go off in a different direction in their lives. Most people prefer others to be and live like themselves.
Remember being at school or college when you, or someone else, decided to do something different from friends? Maybe it was to do with playing a sport, or doing academic work, or just hanging out together at a favorite place. You begin to be seen outside the group. This can drive people more into the area they’ve opted for instead, like making money online – they lose perspective. On top of which a marketer can forget the people at the other end of her emails or his product download, are individuals seeking something from them in order to enhance their own lives.
These situations can lead onto you choosing even more ways you think, or are told, are quick and easy methods to make money. That is, if you weren’t in that state of mind to begin with. You can learn about ethically edgy tricks to get things done. Feeling pushed psychologically and socially, you might feel it’s OK to try them out.
There are lots of “black hat” methods like this. Of course, you always have a choice, and you take the consequences if things don’t work out as a result of the methods. Which is more and more likely. Because Google and other search engines keep making (sometimes surprising) changes to refine their search criteria. A quick method gets you onto the first page of Google, and the next week you’re demoted out of sight. Perhaps never to return because Google now knows what you’ve been doing.
Or you might get bad reviews, or comments on forums, because of some sly footwork in your products or how you deal with customers. Big companies can manage to keep going for a long while or change what they’re doing fast. Working by yourself doesn’t give you that luxury. Plenty of work from home marketers have been left high and dry.
To avoid that situation, make your business part of your whole life, not your complete life. You want to be working on your business, not in it. Your goal might be to sell it at a certain point and walk away from it. You can’t do that if you’re enmeshed in it.
I hope you haven’t found this article too unpleasant to read, it’s not meant to be. But I thought it was worth publishing as a possible eye-opener to some people.