Why Positioning Your Business Is Vital To Its Success

No matter what niche you’re in there are 2 key factors that decide on how successful you’ll be in it.

These 2 factors, although talked about more now than they used to be, are still not known by many just starting, or are ignored in favor of setting up websites and so on.

Obviously, there has to be a bias to action. Otherwise nothing gets moving. And without positive momentum and that momentum being maintained, development will be even slower than expected or come to a stop.

That fact of getting moving is important in the 2 factors I’m talking about.

Here’s why.

Taking action and getting movement in your business increases your ability to continue taking action. You might be thinking negatively at the start of all the different things you’re going to have to do.

Imagine there’s yourself and someone else starting at the same time. You begin and keep going. The other person can hardly bring themselves to do anything and stops working. You find it easier and easier to create content, products, and email campaigns.

The other person wants to get started again but finds it even more difficult to motivate themselves. The longer they wait, the harder it will be to start.

The opposite of your experience.

So, yes, action is important.

But that action must be focused on the 2 factors I mentioned.

They are:

Positioning yourself in your niche, and building relationships within it with prospects, subscribers and customers.

This lesson is on positioning.


In your niche, probably there will be people who know a lot (though not everything) and these are your top competitors.

There will people who will know almost nothing or very little.

There will be people in the middle who are average.

You must position yourself as better then average. You must do this consistently.

How to do it?

If you don’t know more than the average person in your niche, here are some actions to take:

First, Google key terms of your niche. What would your prospects search for? Try those terms. In the top 10 or 20 results, you’ll find some of your successful competitors. Visit their sites. Join their lists. If you can, buy some of their products. Try to get as deep into their sales funnel as you’re able to.

You’ll see what’s selling for them and therefore the sorts of products you could sell, and improve on. The same with their email marketing. Learn from their materials to develop your niche knowledge.

Second, go to forums related to your niche. Find who are the most highly regarded in the niche. What products are they selling. You could follow these through too, as in the above. Also, search for threads on key niche ideas or elements. Learn from these and then search in Google for more information on what you learned. See how  deep you can go in the information you gather in forums and with search engines.

Finally, you can just outright ask for specific information. You’re almost bound to get an answer, sometimes very detailed.

Third, get hold of books on your niche or aspects of it. Go to your library and to bookshops. Borrow and buy what looks useful for you. Take notes and add to your other information. Search on Amazon and have a look at recommendations.

Fourth, you might be in luck and there’s a good and regular magazine or similar publication. Use the ads to see what sells. Learn from the articles and references.

If you did all this in an organized and intentional way, do you think you’d know more than the average person in your niche? I would think so.

Two Advantages

You’d have 2 advantages. One is you’d have started a bank of information for your own use to show yourself as an expert, or enough of an expert, for your niche.

Second, it gives you a base on which to continually build and develop as you learn more and more through experience, thinking, and planning in your business.

Now, think what most people do.

They have heard it’s easy to make money on the internet.

They start searching for ways to do it.

They’re presented with lots of do-it-fast opportunities.

They buy and try one after the other. None of them work. And they’re out of pocket.

Everything seems like a scam. They’ve wasted time and money on it.

They give up, never even knowing about the importance of positioning, and to do that, the importance of having enough niche knowledge.

Joe Fuller