Are you an affiliate marketer as your business model?
Were you attracted to it because of the way it’s usually described?
You know…you don’t even need your own site, find a product to sell, send traffic to the product owner’s sales page, and collect the money.
Of course, it’s easy to advise to “send traffic”. But unless your business is well branded in the niche or your name is well known in it, why would anyone go through your link rather than other businesses and people known much more than you?
Another blow to some would-be marketers is that if they’re using content to drive traffic, they have to know enough about the niche, or at least the topic the product is about. It’s just the same problem as when you have your own product.
The key idea to deal with this throughout the whole process, starting with traffic, is consistency. But any sales you get at the end, depends on the traffic you send.
In other words, it isn’t just traffic that is the focus, but the whole process – which is affected by the traffic you send.
1 Whatever type of content you use to send traffic, and no matter where it’s placed, it’s job is to get visitors to go through it all and click your link to your opt in page. Don’t send them straight to the sales page.
Those who are not interested in what you say for some reason, will not click your link. That’s ok. They would not have become customers. Forget about them. They might want to go through several examples of your content before they get to your opt in page.
That’s why all the content you publish must be consistent. Have consistency of tone of voice, even if it’s writing, and attitude about the niche and your visitors. People will judge from your free content, what they’re likely to get from your paid products, or those you recommend. Both must have value for them.
2 They get to your opt in page. If you were to send them to the sales page directly, the seller would get their email, not you.
Imagine the prospect does not buy the product, you will have them on your list so you can offer the same product later, and offer them other products over time.
Your opt in page, and any freebie, must have the same tone and attitude as the content they came from. People don’t want to feel they’re suddenly being communicated to by someone else.
3 Having got their email, you send them to the sales page. You might think, well that’s straightforward because the seller’s sales page will sell the product to the visitor.
But what if it’s a poor sales page? Check it yourself: would you buy from it? Ask the seller for any statistics on sales from it, if they’ll give them to you – if they won’t give you anything at all, that could be a warning sign.
You’ve gone to the bother of getting a lead to the sales page, so you definitely want some revenue from a sale. If necessary, create your own sales page. If the visitor clicks the buy button, you can send them straight to the order page, by-passing the seller’s sales page. Of course, your sales page needs the same tone and attitude visitors have got used to and why they got this far. They now have enough trust to want to buy from you.
4 Even if you use the seller’s sales page, create the rest of your material yourself, in order to provide consistency and develop trust. If not you, then have one person create it all.
That way it’s easier to filter your traffic so you get the most interested people to the sales page and on your list.
But, just think: imagine you’re only selling your own products and getting 100% of each sale. What difference would that make to your business?