Top spot in the search engines is about getting your web page for your keyword at the top of the search engine results page.
There are many, and have been many, quick fixes to this, inevitably being caught out by Google and blocked. In fact,often seen as black hat, spammy, methods. The most important thing Google wants is to be able to provide the most relevant results for the search term used. For example, if someone searches for “successful internet marketing”, they not only want to give results on internet marketing but pages and sites with content about being successful in it. They use algorithms to do this: their technology can’t yet read like humans – if ever.
Therefore the language you use in your content, including tags for images and videos, is vital in helping Google to see your content as relevant to the words your targeting. There always seems to have been a constant stream of ideas about doing top spot internet marketing. Here’s a couple of recent ones at the time of writing.
First, since Google is looking for relevance of keywords, then find the most relevant main keyword for your page content, and 3 or 4 related keywords to the main one. By using these through your content your providing obviously relevant content as far as the algorithms can tell and so will rise in the search rankings.
Second, in Webmaster Tools for your site, Google is listing not only search queries which you could use more on your site, but it also lists the top individual, single words it finds when it crawls your site. In other words, this is how Google sees your site. So, if you thought you were marking your page for the keyword “gardening tips” you might be surprised to find that neither of those individual words appears in their top 20.
The message, it appears, is to focus not on keywords anymore but the frequency of use of important single words. For instance, with “gardening tips”, the word “gardening” should appear more than the word “tips” on your page.
These are two examples of methods that some people suggest, and it shows how Google changes its methods and algorithms. And it can do this very quickly, out of the blue, though it usually forewarns now of changes that are or might come. See Matt Cutts’ videos.
This website aims to be about evergreen ideas and methods to do with internet marketing and online information business.
So, what hasn’t changed, and is not likely to change?
1 Dependance on content
Whatever it’s format there will always need to be some type of content. Otherwise there’s no communication and no substance. It can be text, images, video, audio or combinations of them. This is particularly the case in an information business, as the information is content in some form. Plus, it has to be relevant to the visitor: if it has no value for them then they won’t interact with it. It needs to do something for them, be of some use to them, or stuff they can use themselves.
If you can find an area in your prospects’ lives not being touched by other marketers in your niche, then you have a sub-niche all to yourself. This is the ultimate value you can provide.
2 Is it real?
I’m talking here about remaining fixed in that position, not getting there by a temporary trick that Google finds out about and bans. This means covering lots of related words or keywords in your niche – Google is also looking for sites which seem to have authoritative content.
This isn’t simply a matter of your main key term. There will be many different search terms people are using looking for the information they want. If your site gives only an appearance of authority, for example with lots of backlinks you’ve paid for, the odds are you’ll be found out eventually, or quickly, as the case may be. If you place valuable content that people in your niche want onto your site, and that site is basically search engine optimized, the search engines will see you as dealing in reality and not temporary quick fixes trying to manipulate their algorithms.
3 It’s the result of your whole business
Some people try all sorts of tricks and techniques to get a page or their site to the top of the search results. But they forget that their website or blog is not their business. There are lots of other things to be done of which good search results is only one. Putting up a blog, putting some content on it, getting some backlinks and expecting automatically to make money is one reason 99% of people never make any income. When it doesn’t happen quickly, they give up.
You’ll need to keep going several months or a year before seeing some results of any kind that will last. And then you’re still growing and developing your business into the future. Permanent or long lasting top spots are the result of your whole business work.