Successful marketers understand that building a mailing list is one of the best ways to grow a business online.

This is because a mailing list of targeted customers gives you traffic on tap and access to repeat sales.

It’s a well-known fact that, on average, 50%-80% of your web visitors generally leave and never return. That’s a lot of money you’re probably leaving behind. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to explore a way that will help you interact repeatedly with site visitors.

How can you do this, however, if most visitors leave and never come back?

The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can continue communicating after they exit your web site.

Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become the most profitable leverage point of your entire online business.

Thrive Leads - Mail List-Building Plugin For Faster WordPress Mailing List Conversions

If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.

Thrive Leads - Mailing List-Building Plugin For WordPress Users

Now … there are many different ways and effective strategies to build a list of email subscribers, but until now, it was very hard to find an affordable and easy-to-use solution that gives users access to almost all types of proven list-building methods available to capture visitors’ email addresses on your website.

Presenting …

Thrive Leads – Mailing Builder For Conversion-Focused WordPress Users

Thrive Leads - Mailing Builder For Conversion-Focused WP Sites

Plugin Description

The Thrive Leads WP mail list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on demand, all from within your WordPress dashboard …

Thrive Leads - List Builder For WordPress

As stated earlier, there are many ways and effective strategies to build a subscriber list, and almost all of these methods and strategies require using opt-in forms.

What makes Thrive Leads different than other email-capturing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.

The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.

Thrive Leads - Mailing List Builder For WP

More info: Thrive Leads – WordPress Mail List-Building Plugin


Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your site:

It’s A WordPress Plugin

The Thrive Leads mail list-building plugin for WP eliminates the need to install multiple plugins on your WordPress site. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Really Easy To Install


Thrive Leads installs just like every WordPress plugin. Just upload it to your Plugins folder via your WordPress dashboard and activate.

Very Simple To Use

Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.

In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to provide you with any assistance you need.

Every Kind Of Form You Will Ever Need

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business needs.

For example, you can use the plugin to build “pop-up” lightboxes …

Thrive Leads - WP List Builder

Insert forms that slide in from the edge of your page …

Thrive Leads - WP Mailing List-Building Plugin

You can use it to insert opt-in forms anywhere inside your content, or the middle of your posts and pages using a simple short code …

Thrive Leads - WP A/B Testing List Builder

Insert an opt-in form into any widget area of your website …

Thrive Leads - List-Building Plugin For WP

You can add two-step opt-in links that open a lightbox form when visitors click on a link inside your content …

Thrive Leads - WordPress Mailing List Builder

And even add “sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down the page …

Thrive Leads - Mailing List Builder For WP Sites

As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …

Thrive Leads - WP Mailing List-Building Plugin

And it gets better …

Plugin Features

Thrive Leads offers many features to WordPress users. Here are just a few of these:

Quick And Simple To Install And Implement

Ready to use in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, plus a support team.

This software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies from your own WordPress admin user section.

All-In-One List Building Strategies For Maximum Conversions


Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:

Design & Deploy

The plugin provides dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms with no coding skills required.

Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …

Thrive Leads - WordPress List Builder

Split Testing Engine

Split testing is the quickest way to boost your conversion rate and accelerate your list growth.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:

Split-Test Different Designs And Content

A/B Test Opt-In Form Designs And Content

Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the ones that convert well after sufficient data has been gathered.

You just start testing and the plugin handles the rest, automatically helping you increase conversion rates over time.

A/B Test Multiple Form Triggers

Test Different Form Triggers

Thrive Leads lets you customize when and how your forms should appear to visitors.

For example, you can set up:

  • Time-based triggers to display a buy button on your screen after 5 minutes
  • Scroll-depth triggers where a message appears only after your visitor scrolls down at least 15% of the web page
  • Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.

Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.

Split-Test Multiple Form Types

Test Form Types

The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a “sticky” ribbon form and see which kind of form creates better results for your business.

A/B Test Different Offers

Split-Test Offers

Thrive Leads even lets you run split-tests against entirely different offers.

For example, you can assign different forms to different list-building campaigns to help you determine which yields the best conversion rates.

Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.

Thrive Leads - WordPress Mailing Builder

Additional features of the Thrive Leads plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to show to particular segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Forms Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will work on any device or screen size.

Thrive Leads is also compatible will all popular browsers.

Reports For Actionable Insights

the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.

Thrive Leads - WordPress List Builder

Integrates Seamlessly With Major Autoresponders & Email Marketing Systems

If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.

Additionally, you can use different lists and different services for different forms, so you’re never tied to just one system.

Thrive Leads - WP List Builder

As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond what other list-building software provide.

Feedback From Users

Here are some of the testimonials and feedback plugin customers have provided for the Thrive Leads plugin:

“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman


“Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino

Plugin Support

As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to provide you with assistance.

The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, 30 day, complete refund guarantee.

Plugin Pricing

Thrive Leads is available in the following editions:

  • Single Site Edition – The Single Site option lets you install & activate the plugin on a single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites Edition – This edition allows you to install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
  • Agency – This edition lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Note: The cost of purchasing this product depends on whether there are any promotions or limited-time specials being offered. The price above was correct when this review was published. This may or may not be the actual pricing charged by the software author when you visit the site and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for the current price here: Thrive Leads – Mailing List Builder For Conversion-Focused WP Sites

Additional Information

Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your entire website.

For “how to” videos showing plugin usage, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by continually running A/B tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.

With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - Mailing List-Building Plugin For WP

To learn more, check out the plugin here: Thrive Leads – Mailing Builder For Boosting WordPress Subscriber List Conversions