You know how advice in forums and other places is usually about taking action in your business?
Well, unfortunately if your actions don’t have a clear direction and purpose, then they won’t have the effect you want in having a successful business where you’re making enough profits.
Are you frustrated that you’ve followed that advice…but are no further forward?
You need to take scientific actions.
By this I simply mean those which can be measured. You can make an assessment of the possible effectiveness before you take them and measure that effect afterwards. It enables you to make improvements where needed and to drop things which are no longer worth spending time and effort on. The business should work for you and you should be working on it, not getting embroiled in tedious and unnecessary things to do. Too many people just end up passing the time or finding comforting things to do while hoping that their business will produce the income they want. Of course, the other thing is relying on hope rather than deliberate action.
This is one reason special offer business opportunities are so attractive. They don’t involve you in scientific actions but in their steps to follow without thinking, with the promise of quickly earning plenty of money. They also don’t demand any creativity. But in measuring what you do you have to be creative as well in trying out new ways of doing things, such as new products, staying ahead of your competition or thinking through a strategy. You can follow what your results are telling you but also remain open to new possibilities to stay ahead in your business and niche.
Here are some places you can measure what you’re doing in your business.
The things you intend doing today or tomorrow – will you get them done? How do you know? Do you often end up doing other things instead or not finishing what you set out to do? Such responses can drain enthusiasm and make you look around for other solutions.
Many people have problems with focus. It’s often advised you measure how much time you spend on actual tasks as you go through your day. This is fair enough. What if you measure the actual individual task time. For instance, if you’re writing a blog post, on average how long does it take you? Once you have that usual amount of time to allow on that specific task each day, or whatever, you can literally timetable it into your working day and week and month, rather than coming to it new each time. If you do this with each task, the emphasis shifts from time management to task management.
In other words, knowing how much time something will take, you can ask whether it is worth doing at all or worth doing on a particular day or in a particular week. What else could you be doing in that time which would produce more results or greater effectiveness? Rather than asking: Am I using my time as well as I could? , ask: What actions should I be taking to be as effective as possible in reaching my goal or working through my strategy?
Actions for leads
If after the same amount of work on them, out of 2 sites one is sending you twice as many leads to your squeeze page, it’s usually pretty obvious which site you should focus on more, maybe drop the other one completely. However, what if one site sends you one thousand leads and the other 500, yet from the 500 you get 400 sign ups to your list, yet from the 1000 you get only 100. Which site now would you go with? On the basis of leads it’s with the 500 site. But see below as we go on.
Scientific actions for sign ups
You have one squeeze page for the 1000 traffic source and one for the 500 source. You’ve split tested each of them. Once on your list, you have an email campaign for your first product. You test the emails over a period of time as to which work best and you remove or re-write the poor performers in terms of open rates and clicks on links. By the time you reach a certain point you have an effective email system in the sales funnel. Now you see that a strange thing has happened. Out of the 500 traffic route, with 400 sign ups, which was better than the 1000 traffic source, only 50 people buy your first product, yet from the 100 sign ups from the 1000 route, all 100 buy the first product.
In terms of making money, and entering your sales funnel for future sales, the 1000 route, with only 100 sign ups, is more effective. Let’s hope you did not drop that traffic source earlier on before you had more data. As those 100 go through your sales funnel, less and less people, probably but see your figures, will buy the more expensive products.
Through your whole business system
Think of your business as one large system made up of smaller ones. There’s a process from attracting leads through to selling your high ticket product. The above example could happen at any point in that process. You won’t see it or know it unless you have the numbers from measurement. There will probably be plenty of variation in your system and systems, at least at first. Your aim is to remove that variation or cut it down as much as you can. You can then work as efficiently and effectively as possible with that business system which itself is working effectively in terms of time and actions taken.
Scientific actions can produce better and more profitable results instead of hoping that one particular way of doing things will get you what you want.