Internet marketing websites are the same as every other website if they’re aiming to attract traffic or make money. That is, no matter what your purpose or niche, you have to use internet marketing to spread the word about your site. We’re dealing here with the ones that are aiming to make money. There are two types basically.
One where you buy one or buy into a system or program offering you one.
The other is where you create the site yourself. This is more your own product.
In the first type, there’s often an offer to buy several internet marketing websites, maybe one a month or as a package. The marketer sells them to do with all kinds of niches. Supposedly (and maybe they are), they’re organized for search engines and for the particular niche. Their appearance is set up to look that way, with relevant headers and images. You just have to plug in your own products or affiliate links.
Unfortunately, they don’t tell you how to get traffic, that is, how to market it, though they might give you some vague sense of this.
Sometimes you can buy into a whole system: website, products, emails, download page, and so on.
The basic problem with both these types is that you might be one of hundreds or thousands with the same looking site, set up the same way, and same products. The search engines see that there’s no, or little, differentiation. Even if there’s a choice of different headers and products, everybody has similar sites. Plus if everybody uses the same suggested marketing methods, the link might be made even easier.
However, the biggest problems with them are these.
First, even if you’ve only bought into one website, you need to have knowledge about that niche. You have a website about house pests but know nothing about, or you’re not an expert in, that subject, so how will you give information, knowledge and support to visitors and customers?
Second, you don’t know the target audience for that particular site or its products. That is, what exactly are their problems that they’re desperate to solve and how could you solve them?
Third, how do you reach them – where are they on the web?
Fourth, taking your prospects into consideration in this way, are your own, or affiliate, products relevant to them? Of course, if you get a site a month, can you know about all these niches well enough, and fast enough, to cash in on them? Even if you can, are you giving your customers the best deal possible, and are you building a sustainable business?
OK, enough questions, you might think. So, what’s the alternative?
Well, you could still have websites in different niches, if that’s your business model.
1 Take a niche you already know enough about. Preferably, you’re an expert in it relative to most people who are searching for solutions. If you’re not an expert, you have to be prepared to become one in that sense. Do it by seeing what your competition is doing, including the sort of information they’re using and products they’re selling. Read all the best selling books on the subject. Learn from authority blogs, forums, q&a sites and pages, niche ezines.
2 From this information and knowledge, analyze what are the problems people are having and what solutions they’re searching for. List these, no matter how many. Analyze your list by prioritizing the main problems and solutions. It’s about these that you create your own products,including your niche site, or sell affiliate products.
3 Also, from your initial information gathering, analyze where most of your target market gather to get information and talk about these problems in the niche. Engage with them there, establishing yourself as helpful expert, and eventually link back to your website or a squeeze page to join your list. On that page give them a freebie partly solving their main problem – this is not being deceptive, see below.
4 Once on your list, prove they can trust you through your content, even some content that helps them further. Continue to engage with them about the problems, asking questions to dig deeper into them – and to find out what’s really bothering them. It might be quite straightforward as they’ve told you but it’s likely the problem they complain about is only a surface or misdirection from a deeper problem in the niche that they have. You do this through email exchanges, chat, a q&a page, or using a survey, or a combination of these. Once you’ve gone deeper you can change your product or create a new one for those on your list or a series in a sales funnel with more and more direct help from you.
5 The problem you focus on initially is probably only one of many in the niche. Including those who buy your stuff to solve it, you can sell other products for other problems in the same way. As you’ve dug deeper, people probably have more than one problem in the niche, plus they will have needs, as well as wants, they themselves didn’t even realize.
6 You can see how you can build this out, if that’s your model. This is one niche. By making sure you create success in one niche, and its website, over time, you then know what to do that works for websites in other niches. You would genuinely be building an empire of websites, rather than thin sites per niche which can be quickly knocked off their perch when the search engines and the internet change.
Websites need to be yours, not someone else’s, as you build your online business.