An internet marketing opportunity comes in two forms.

One is the special offer type where you’re given the chance of purchasing some kind of software, system, PDF, or course that will give quick, and usually easy, results. For example, marketers online are always on the lookout for ways of increasing traffic to their site, so many offers claim to do this, if used as advised. This might be software that will create backlinks to your site automatically or a set of videos that gives details of getting to the top spot on Google for your keyword.

The variations are endless. A common theme is either that almost no work is required or some work is needed. The latter suggests it’s still easy but more realistic than the former and therefore more believable. In fact, it’s the same principle with both: they basically generate hope that, at last, there’s a way of doing it without much effort at all.

The other form of business internet marketing opportunity is the opposite of the above. That is, it’s a genuine opportunity to make radical change to your business and perhaps your life. It can be tightly focused or deal with a whole business set up. If it’s tightly focused, say on traffic generation, then it gives solid methods that work if adapted appropriately to your niche. It may also offer software or an automated system. If it’s about your whole business, it has a completeness and gives on-going support.

The first form of opportunity has limitations

It’s limited by how long it will work. At present, the use of keywords is an example. The opportunity might suggest how to use keywords to generate search traffic: through from finding them for your business to using them in various situations and content. But Google is now looking at individual, single words, and their frequency on your pages and site, in order to assess your relevance to search terms. Keywords have lost their significance in the way they used to be important. As ever, this itself may change again. A simpler example is that the software which looked so brilliant simply becomes redundant as time passes.

It’s limited in its function. For instance, if it’s software that goes out and collects keywords related to your niche, it probably isn’t finding all the keywords that it could do. So, while it’s helpful, its actual function is limited. Or you might sign up for a course on email marketing. Often, the creator of such courses gets asked how to build a list – no list, no email marketing. The usual answer is that the course does mention this, gives a couple of ideas, but that’s not the main aim of the course. Sometimes, they tell you they happen to have another course about that – which, again will have a limited function.

It’s limited in effectiveness. You buy a software that promises to generate masses of traffic for you. You set it going. Well, you get some traffic but not nearly as much as promised. Or you get lots of traffic but they’re not buyers and only want free stuff from you. This often happens when you’re promised cheap traffic. In this case, then, unless it can produce targeted traffic for you it’s not being effective in helping your business.

Finally, more likely than not this form of  opportunity is based on some kind of trick to outwit the search engines or a “secret” loophole the creator has discovered. There can be a denial of loophole usage, to try and make it sound more realistic, but it still depends on a temporary issue in the search engines. Google and others notice these, and probably read and buy some of these products themselves to see what they’re doing, and make changes to stop their use. It would be much simpler to give the search engines what they want.

The second form of opportunity is about real business.

This form is more like a franchise. Whether it’s very focused or about a whole business start up, it’s based on, and draws from, the creator’s experience. That is, they’ve done what the product tells about. Because of that, they can give continuous support, which is important because it’s more of a long-term project – the more the customers succeed, the more the company succeeds.

Also, rather than give you a couple of quickly made videos or a short PDF, they can give more detail about the processes. You get more of the full picture which still allows you individual variation, though, within that context. On top of which, they probably provide the full tools as well, if they’re part of the offer, in order to be more effective in your actions to fulfill your strategy.

Which form of opportunity would you choose? Most people choose the first form, wanting to believe in the promise of quick and easy results. Some might give some quick results if used properly but, as seen, their limitations kick in, usually including the limitation of direct money-making from them.

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