Internet marketing for online businesses means having four basic elements in place in order to be successful. I’ll come to those in a moment. But first, I want to emphasize the need to have systems in place to make these elements work for you both efficiently and effectively, and to have a means of being aware of developments in internet marketing and your niche.
If you’re still in the gathering information and learning about your niche and internet marketing then you need to spend time doing that to get to a satisfactory base of knowledge.
However, too many people continue doing this for too long or get stuck in a rut of constantly seeking out more and more information, scouring forums, asking questions and so on. This is one of the reasons most people don’t make money online. Once you reach a certain level of knowledge, enough to actually start planning and then taking action, all you need do is use a service like Google Alerts to keep on top of what’s happening. Make it as part of your tasks schedule, just checking once a week or month. Only reading other people’s emails, blog posts or forum posts does not build your business.
Then, you nrrd to have business systems in place: for generating leads,converting them to subscribers, converting subscribers to customers, and leading them through your sales funnel. This is so, and it is what is told, in some form or other and to some extent, on most internet marketing content places. But this is not what is also told:
having or creating product
using social search engine optimization (SEO) for reputation and traffic
creating content at a central place
creating email campaigns related to product launches
Let’s look at these four basic elements.
I’m talking here about online information businesses where you’re selling information about your niche.
There are three ways you can have products to sell. You can buy them, such as licenses to sell software or using Resell Rights products. You can sell other people’s products as an affiliate where you you get a percentage of the selling price. You can find affiliate products at places like ClickBank. Finally, you can create your own products from the knowledge you have. This is the best option.
You control the product as your own, unique to you – nobody is allowed to buy it and change it, as it’s your property. You can set it up any way you want, and re-use it as you want. It could start as a simple short ebook and be developed into other products, such as whole long courses which also involve video, audio, graphics, sets of ebooks, and so on. It just depends how you want to chop and change it, and what sells in your market.
You’re also at an advantage as most business owners do not create their own products and so are dependent on others in making their money.
Using social SEO
At the time of writing, this is what search engines are using most to rank websites in their search results. This is likely to continue developing rather than shrink.
Notice that normal SEO is still important – people will still use search engines to look for what they want.
However, more and more of what is presented to them, in relation to the keywords they put in the search box, is decided by how well particular websites are widely known and have a good reputation through the social media.
Therefore, an online business needs to see which social media their prospects are using most, and become involved with them while providing valuable content at those places. The aim is to have a network of sites and channels where you can announce your products and sites, and where you can give help and support to those seeking solutions to problems in the niche.
Even if you had an online business which was not selling information, your content would still be the basis of it, and especially your marketing.
It’s best to have a central place for content such as a blog or website, or use a site such as FaceBook – somewhere people can refer to and benefit from that content. But you also need content for your social marketing. You can either use your main site content as it is or you can curate information from other sites and add your own expertise ideas to it, so making it unique to you – even though you’re putting together others’ work. Some people feel uncomfortable about this and prefer to create their own unique content each time from scratch.
If you simply take your written content and place it, for example, onto a free blog site such as WordPress.com, then your syndicating it. Other ways of using it, or excerpts or variations of the content, are to create slide shows, videos, audios, graphics – whatever a particular social site requires or whatever format you think is best, as long as you can place it somewhere. You build trust, reputation and presence in your niche by doing this. It does mean you have to keep producing content and/or pay for it to be created for you.
Plenty of people will tell you about the basics of setting up an autoresponder and writing some emails to your customers.
Instead of thinking about this process as individual emails, one at a time, think about writing a sequence of them – to prove your credibility, have subscribers trust you, and to make an offer as part of a sequence. In effect, you’re launching a product through an email campaign, perhaps every few days. It’s strategic email marketing, which is different to only offering one product after another, day by day, and from only sending vague chatty emails to get your subscribers to like you and stay on your list.
It also saves time because you can sit down and write a complete campaign in one go to ensure the emails flow from one to the other.
These, then, are the basic elements for online businesses, for which you want to have a systematic way of carrying out most effectively. The most basic of basics is your content, which affects everything else, as a marketer.