People still search for information. But you probably know there’s a mass of it online, including as free information. There’s been some shift from looking for information as such, to how to do things. In either case, there’s usually a lot of competition.

In addition:

1 Those starting out and looking for something to sell, can think it’s an easy task to gather some free information and sell it in a product.

2 Information can be published in all sorts of formats.

It all looks easy at first glance.

But you’re after a long term business, not just selling a few one-off products.

Therefore, you have to create more valuable and more useful products than other people. You want original or unique products in your business.

First, list all the topics you have some knowledge and/or experience of. Give yourself some time on this, and in choosing from your list something you’re interested in and want to learn more about over time. You might have 2 or 3 of these so choose what attracts you most. Avoid the possibility of getting bored with the subject, and then giving up.

Your aim is to become an expert in your niche on a topic or topics in it. If you don’t, you will simply be another niche marketer that customers can ignore and get the same material from someone else.

Second, develop your knowledge of your topic or niche. Do this by using offline resources such as libraries, bookshops, magazines; and online by searching for your key term and related ones, as well as looking in forums, related blogs, and businesses that might be your competition.

If you’re starting from scratch, it’s a priority you go through this process in order to build up your expertise.

If you already have expert knowledge, then build on what you know, and research to deepen and widen your knowledge. Look for key areas other niche marketers are missing out on.

Don’t spend a long time on this but set a time limit as part of your planning as to what research you’ll do.

Third, by the time you’ve done the research you’ll have a good idea of the areas in your niche. Look on forums and at blog comments what people are wanting and looking for. If you have already started building a list, ask them what they want from you in order to solve niche problems they’re experiencing.

Fourth, make a list of the niche topics you could create a product about and that people want or need. Choose one of the topics for your first product. Whatever format you decide to use for your product, list the main issues or ideas or actions that need doing by your customer.

When you have that main headings list, ask yourself what else you can include as detail under each main heading. Write them own under the headings. For example, if you have 6 main headings, under each one you might have 4 or 5 key details about each main heading. Then, ask yourself what else you could put under each of those sub-headings – you might have 3 or 4 for each one.

On those simple figures, that would give you a minimum of 72 ideas. It probably only took you a few minutes. There’s your product.

Now you simply have to write it out as a PDF using that structure, or record as an audio, or record as a video, or use as a webinar, or whatever format you choose.

Fifth, if you’ve not done so set up a WordPress site, and do a sales page connected to, for example, Paypal. Upload your product to your server, and create a download page so your customers can access it.

The basis of this is that you can position yourself in your niche as an expert in that niche. To do that you have to gain the knowledge and maintain and develop your knowledge as you, and your business, go on.