This page is the first part of Module 1.
This Module is an overview of the method and its psychology as to why it works.
Make sure you go through all the modules, and do the homeworks I’ve set for you.
Basically, if you do the work, then you will get the results. But, of course, you have to adapt what you learn to your business and your style of writing to your subscribers.
Let’s get started with this module.
This is quite a long module. I would advise reading it all through once or twice. Give yourself time for this to understand the concepts. Then, go through section by section separately, before going onto the homework.
It’s important to understand this module is a broad picture of the method this course teaches.
The basic psychology is to do with putting emails, or sets of them, in a certain order, and from them sending subscribers to the product sales page, where they feel compelled to buy the product.
In this module you get a blueprint for the first 21 days. These are examples, and as said, can be altered to fit your business. You’ll be given recommendations for the first email, second email, and so on. And you’ll get the psychology of why to have them in a particular place in a sequence. But, I emphasize, you have total flexibility in what you do with your campaigns. These are recommendations that you can change for your own benefit.
In later modules I go into different types of emails and how to create them. This module focuses on the psychological use of fitting them into your sequence.
Like building a house, you can make decisions about any changes of detail as you go on.
Like the house, you need an order of effectiveness to achieve the final result. For example, you can’t put the roof on first becaue you need the walls done before that. But before the walls you need to foundations done. There’s a process.
In the same way, with your subscribers, you have to get to know them, and them you, so they trust you and believe you’re credible. So they get to a psychological place where it feels right to take the action you want them to take.
Some marketers will tell people to use certain words and subscribers will almost automatically buy. But this is not correct. Those marketers are spending time and money on aiming to get the right words and taking optimizing actions to get the action they want. But subscribers and visitors to their site don’t trust them.
The irony is that when you’re selling to a cold market you might be able to get a higher click through rate but there’s no trust.
That is, marketers are trying to sell to people who do not trust them.
The aim with this method is to build and achieve trust over 21 days.
Here’s the psychology: incrementally implement actions in our relationships with subscribers, so we draw closer every single day. Right until they trust you more than anybody else in your niche. Then they will buy from you rather than other niche marketers.
Here are the phases to move through:
1 They see you as credible
2 They see you as knowledgeable and can trust you
3 They believe you can teach them
It has not got to definitely be this exact order, but it works well.
That is, layer your knowledge you give to them, onto your credibility.
NOTE: It’s NOT the other way round. People are looking for you to be credible and be able to trust you, more strongly than understand you have the knowledge to help them.It’s like having a teacher in school or college who you know has all the knowledge, but you still don’t like them.
Basically, your aim at first is to have them trust you.
However, you also need meaningful interaction and engagement with them. These make people trust you more. When the situation feels psychologically right, then they will buy from you. The way of doing this is in a later module.
When you’ve reached that point of trust, feeling right, you can launch your product to them, and keep the trust high during that launch period by using engagement.
A later module goes through the emails for: prelaunch, during the launch, and post launch.
Draw people from where they do not know you, through credibility, then knowledge, to the launch campaign.
Now let me make it clear that during your first product launch, most people will not buy from you. However, if you have a high ticket, for example, $500 product and only 2 people out of 100 buy it, you’ve still made $1000. That’s $10 per subscriber. If you have a $100 product and only 3 buy, that’s $300, and you’re only at the start of the campaign.
I’m sure you’re asking: when do they buy? They buy when you offer what they need, and they trust you, and they feel you’re credible in the niche, and they feel right about buying. The rest of the people do not trust you enough. Or they don’t like you. But mostly it’s about trust.
So now you repeat the sequence for a different product. Now they will trust you more. You might try making the second product half the price of the first one – test it, and see if it works for you.
Then offer a third product.
You might then offer the first product.
It might be several months before a specific subscriber buys for the first time. But they’ll be at their biggest point of need when they do buy. They will be at least point of need when they first join your list but that improves as their trust level goes up.
Keep marketing, as more and more people reach that need point. You can re-run all the campaigns for all the products as you go on, if they don’t buy at first.
Get the rest of Module 1 AND the other 9 modules sent to you by email each week.
The rest of Module 1 includes an email campaign structure to convert your subscribers to customers, and more information.
For each module there is a homework I’ve set based on each module.
The homework is meant for you to take action in order to succeed in your business.
If you do not do the homework, you obviously will not move forward. Even if you have no product or list yet, you can still do the homework actions.
After 10 weeks you will have deep insight into what to do and why to do it.