email-marketing-campaign-a-basic-structureOnce you have products to sell, one way to do so is to use email marketing.

Notice the order here.

You know enough about your niche, or have found out enough, to create content about it, as well as create products in it. Or you buy quality relevant products to sell. You know enough that you are aware what niche members are looking for.

So, you gain your niche knowledge, create or get products, then sell through emails.

There is another view. This is to build your list from the very beginning, providing valuable email content. Find out what people on your list want, and provide it to them.

Either way, you start with your niche knowledge.

The point is that the following are only suggestions. But the steps do give your email sequences a structure, whichever way you decide to go.

One more thing is that you want to have targeted traffic joining your list. Those people who are genuinely interested in what you have to say. That’s why getting them there through your content is important.

Here is a basic structure for an email sequence.

1 When people join your list they are showing some trust and interest in your ideas. You need to build on that straight away. As a rough guide, spend the first 10 emails building trust and credibility.

Although they have probably used some of your content, and been intrigued or liked it, they still have no idea if what you’re saying has credibility. Therefore provide them with valuable and useful content at the start.

Aim to make it so it’s valuable in that they can’t get exactly the same stuff from anywhere else. Also, aim to make it useful so they can go straight away and take some action in some way.

There are various ways of providing it. Do it straight in the emails themselves, or a PDF download, or a relevant post on your site, or a protected post with some key information, or a video (especially if you demonstrate something in your niche), or an interview of you or by you, or a bit of coaching you’ve done.

The list can go on. You can see you want your subscribers to trust what you say and have proof of it.

2 Once you’ve gone through this process, you can still provide such content later on. But now you want to know what your subscribers are looking for, and specifically from you. After all, they were willing to give their email for a reason. What was it?

Spend the next emails, maybe 10 again, asking them and communicating with individuals. Ask them what they’re biggest niche or business building problem is.

What frustrations do they have? What would they like to have to help them?

When someone sends you a response, answer them individually. When you get several responses, keep them anonymous and list the problems and/or discuss them in your next email.

Create emails dealing with 2 or 3 of the problems. Ask if your ideas would help other people.

Try out variations on such communications. After several such emails stop responding to individuals.

Now create or get a product that solves one of the problems.

3 In the next 10 emails go through the details and parts of the problem you’ve chosen. Give some part answers to solving it.

Having done that, introduce your product, telling what it does and how exactly it solves the problem. When ready, announce when you will be offering it, such as in 2 or 3 days.

Announce your product with a link in the email to the sales page.

That’s the sequence.

Most people who buy at first from you will do so in the first 30 days. As time moves on, it’s less and less likely.

Obviously, you have to adjust the sequence to fit your own niche, and try out different emails to test what works best for you and your business.

After the first sequence, you can miss out the first part. But you can keep giving them valuable and useful content in among the other types of emails.

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