email-marketing-and-the-biggest-scarcity-today

Even when someone joins your list, agreeing to receive your emails, it doesn’t mean they’re focused on what they want from their online business or how they’ll achieve it.

Go to any forum, internet marketing or your niche if it’s different, and you’ll see plenty of people with no goals and all looking for their quick and easy fix to making lots of money.

Their goal is usually in money terms. That is, what they’ll get out of their business, and not what value their customers and others will.

This is the opportunity seeker’s mindset. That there is a secret formula or software or business model that will shoot them into easy profits, after which they can sit back counting the money.

This might seem harsh.

But my point is that they have a common problem in our life today.

That problem is attention deficit.

Maybe too many distractions, like quick opportunities, make it difficult to keep focused for any length of time. Or maybe selling such opportunities is so popular because people looking for them do not keep focused for any length of time to consider their options.

It’s then easy to fall back on conspiracy theories about “secrets” being kept hidden.

The biggest scarcity most business owners, or intending business owners, suffer from is having attention.

Now, when you start your business, this is what you’re up against first and foremost: to get and keep your prospects’ attention.

Actually, then you have 2 related challenges from the start. One is the deficit of attention. The other is so many prospects looking for an opportunity, even the one and only opportunity, and not a business.

You start a list. People join.

How do you keep their attention so they go on opening your emails, and, most importantly, click your links in those emails?

Never forget they might be on many other lists, even moving fast from abandoning one list and joining another regularly.

The first obvious answer is not to keep on sending them offers, bombarding them day after day. It might work very short term but you’ll probably have a high churn rate.

The problem with this method is there’s no relationship whatsoever, besides which people are coming and going all the time.

So, do the opposite.

Have a short, maybe very short, email campaign for your first offer. For example, in 14 days you can build trust and credibility so people stay longer. The odds are if they stop opening your emails they won’t start again – they’ve moved on. Therefore, send say 4-5 days sending them valuable and useful information that they can, preferably, take action on straight away. When something from you works for them, they’ll want more from you.

You can put the information in your emails, or a PDF, or make a video, or have a webinar, and so on. Decide what will keep people’s attention in your niche.

In the next, for example, 4-5 days, engage their attention more tightly by attracting them to respond to what they’ve learned from you. Ask them questions, and tell them they can reply directly by email. Ask them what their biggest business problem is, what information and products they’d like from you, how they’ve gone on with the latest download you sent, or what they are really frustrated about at the moment.

When someone replies, answer them personally, giving any advice you can on their question or suggestion. Without naming anyone, use this information in an email as a discussion of an issue it raises about the niche or internet marketing.

From out of this, or not, use the next 4-5 days to introduce the topic of your entry product into your sales funnel. Deal with the issue first, it’s problems and some details about it, and then tell them about your product which can solve that problem. In the last day or two, announce your product, then the next day provide a link to it.

Now, these are suggestions to help you think about your email campaign and getting around that attention scarcity problem.

Adapt it to your business, try things out, track what happens and adjust to improve what you do.