WP For BeginnersAre you planning to sell goods online?

WordPress developers not only make great plugins for e-Commerce available to users, but there are also hundreds of excellent WordPress themes that you can use to easily set up and run your online store.

In this article, we’ll show you where to find some of the most professionally-designed and beautiful website templates for selling your products or services online with WordPress.

Best Commerce Web Templates For Selling Products Or Services With WordPress


When looking for themes for online shops here are some points to keep in mind:

Template Style

As well as finding a beautiful and versatile theme for your online shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, electronics store, garden furniture, etc).

Full Functionality

In many cases, most of the e-Commerce functionality in your web store will come from the WP plugins used to power your e-Commerce site.

As you will see, however, a number of e-Commerce templates also have additional options that can improve your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.

This can include settings that allow you to control your website’s overall color scheme without modifying the underlying template code, toggle theme features on and off, adjust your store layout, global banner advertising management, search engine optimization for product descriptions, shortcodes and more.

Easy Cart Integration

Most professional-quality eCommerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online sooner.

Responsive Theme Design

A responsive theme allows a website to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. computers, tablets, cell phones, etc).

We have written a detailed post about the importance of choosing responsive themes for WordPress here:



If you are planning to sell products or services online, there are many things that can turn into problems with the online shopping process itself. The last thing you want to go through when dealing with problems and upset or even angry customers is to be using a theme that is creating conflicts and you can’t get the theme developer to get the support you desperately need.

For this reason, we highly recommend that you carefully consider choosing WP themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free website template.

With these points in mind, let’s turn our attention now to a number of web templates you can use to set up an online shop that will keep visitors coming back to buy products from your website:

Free Commerce Themes For WordPress

Virtue Free e-Commerce Theme For WordPress

Virtue Free Theme For eCommerce

Virtue by Kadence Themes is versatile. Even though there is a premium version available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is fully loaded with loads of premium options and is also highly customizable.

This theme also features a simple, clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with everything you need to build a great-looking online store.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to display your work). The versatile design of this theme is perfect for any kind of e-Commerce business site, store online, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. Virtue Free comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell products to a worldwide customer base.

For more information about this Free theme, go here: Virtue Free Theme For eCommerce


FabThemes Free WordPress Themes For e-Commerce

FabThemes Free e-Commerce Themes For WordPress

Fabthemes makes available many elegant and premium quality WordPress themes for eCommerce for free.

All themes are built with a built-in Options panel that lets you adjust and configure a number of theme settings and options. They also provide unencrypted theme footer files to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free WordPress themes that work in a wide range of applications, Fabthemes provides a category of themes suitable for setting up eCommerce stores.

For more information about the FabThemes range of e-Commerce themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes Free e-Commerce Themes For WordPress


WordPress.org Free e-Commerce Themes For WordPress

A great place to search for free e-Commerce themes for WordPress is the free repository of themes at WordPress.org.

WordPress.org Theme :

You can browse free WordPress themes for eCommerce in the directory using the following methods:

An easier method to search for free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

WordPress.org Free eCommerce Themes For WordPress

Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org eCommerce Themes

Now that you know where to browse loads of great free WordPress themes for e-Commerce, let’s take a look at paid WordPress eCommerce themes.

Paid WordPress Commerce Themes

Below are some of the best places on the net where you can go to find many great professionally-designed themes for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:


Storefront Themes provide many amazing WordPress themes for selling products online …

StoreFront eCommerce WordPress Themes

Click Here To View All StoreFront Themes …

StoreFront eCommerce themes provide great theme support and feature fully responsive design …

StoreFront Themes For WordPress

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich browsing experience …

StoreFront eCommerce Themes

To browse all StoreFront themes go here: StoreFront WP Themes


Elegant eCommerce WordPress Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide loads of powerful built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent theme support from an experienced and dedicated support staff …

Elegant Themes For WordPress

Click Here To Browse All Elegant Themes …

Here are just two of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore e-Commerce Theme


eStore provides an elegant solution for selling products online. The theme is simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all popular browsers and providing localized support for easy translation, eStore is available in a range of unique colours …


To learn more about this theme visit this site: eStore

Boutique WP Theme

Boutique eCommerce WP Theme

Boutique allows you to integrate your online store with some of the most popular WP eCommerce plugins available, allowing you to use your preferred system without any conflicts.

To learn more about this theme visit this site: Boutique


Like all other Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside the WP dashboard the moment the theme is activated …

Elegant Themes For WordPress eCommerce

The ePanel theme options panel allows you to control your site without editing the underlying template code. ePanel allows you to toggle features on and off, adjust your layout easily, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from the beautiful themes they design is that their business model is built around letting you access all of their themes for one low yearly price.

For more details go here: Elegant Themes For WP



WooThemes offer many themes for WordPress-based eCommerce.

WooCommerce For WP

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.

WooThemes For WP eCommerce

Click Here To Browse WooCommerce Themes From WooThemes …


ThemeForest WP Themes

Theme Forest is an online theme marketplace where you can access many professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WP Theme

ThemeForest WP Themes - Simplicity

Simplicity is a flexible and elegant e-Commerce web template for WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity


VintageStyle eCommerce WP Theme

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme for WordPress designed for corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online shops.

Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a range of different business and e-Commerce projects.

For more details about this theme visit this site: VintageStyle Theme For WP

SmartShop e-Commerce WP Theme

ThemeForest WordPress Themes - SmartShop

SmartShop is a clean and responsive WP eCommerce theme and shopping cart websites.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme go here: ThemeForest WP eCommerce Themes – SmartShop

Lathika Theme For WP


Lathika is a responsive e-Commerce web template for WordPress designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce plugin

JigoShop is a plugin for doing eCommerce with WordPress.

For more details about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details go here: Lathika

MeariShop e-Commerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress e-Commerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – this theme is well suited for both beginners with no coding knowledge and web developers alike.

For more details go here: MeariShop WordPress Theme

In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace simply by choosing their WordPress > eCommerce category …


Click Here To Browse ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based webstore shouldn’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope the above has inspired you to sell online with WordPress.

To learn where to find more great free WordPress themes see this post:

How To Find Great Free And Premium Responsive WordPress Themes Online


Want more help with WordPress? Feel free to contact me. Also, share this information with your friends.