In either case, including if it’s a free product, it must provide value in some way to your visitor. For example, it either solves a problem in your niche or gives an explanation about a niche issue.
In order to do that you must have enough niche knowledge to carry it out. If you do not have enough niche knowledge, such as more than the average niche member, then your first task is to learn it. I’m presuming you have chosen a niche and you have gained that knowledge.
Here’s the process you can follow to successfully create your first product.
First, choose a topic in your niche you know about and that niche members need to know about or want to know about. Once you have that information about your subscribers’ needs and wants, you can make that product they want. Even if your competition has a product on the same topic, the fact that people are still looking for such a product means it’s not satisfying their niche needs or they don’t know about it. You’re able to fill that gap.
Second, make it a straightforward product. You don’t need a lot of sections to it, or, for example, a whole series of many videos. Keep it concise and focused. Preferably, make it so that they go through it and are able to use the information and ideas straight away. You’ll probably start to have ideas for larger related products but keep those for later in your funnel. In any case, the key thing for you is that you can get it finished as fast as you can. Too many people give up because they take too long over it.
Third, decide what format you’ll create it in. What’s the best format for the type of product it is? You can present information as text or audio. You can usually charge more for audio. If you need to demonstrate something, you need video. However, also consider what you might be already experienced in so you can produce the best you’re able to.
Fourth, whatever the format you choose, write down an outline of the contents. List the main ideas. Under each main idea, note 3 to 5 related ideas you’ll need to cover for that particular main idea. Now you have some detail and it’s organized.
Fifth, now write at least one paragraph for each of the lesser ideas. You might want to aim for 3 to 5 paragraphs. It depends on the amount of detail you want to give and how long you want the product to be. If you’re doing an audio you might want to just make notes of those ideas so you can speak from them more spontaneously than reading. If it’s a video, you need the stages of it with what shots you need, and write out your commentary.
Sixth, as you can see it’s a simple process overall. What is found difficult is actually doing it, and to completion. The aim is to just finish it so you have the product, as you can always change it later when you get feedback. Also, most people start with good intentions but don’t finish off. This gives you an obvious advantage.