Using search engine optimization (SEO) extends your marketing abilities.
When you use content marketing, including topic keywords, visitors to the content can click on a link to go to your site, or another site, to get more information, or maybe read about an offer.
If you use content marketing you influence the search engines as to how they rank you in search results. You will probably get more clicks than people who do not use content marketing. Of course, nothing is definite online but the point is that you are reaching out to a bigger range of people that not using it. Think about searchers. They’re looking for information, often specific information. If your content and site have that information, and developments from it, visitors gain an advantage from going through it. This is a good reason to use content marketing.
You also want to use all you can to gain an advantage for your business, and content marketing is one of those. Check what the search engines say about using content for marketing and use that information in your planning in combining your content with SEO.