The best internet marketing business is one where you sell information about your expertise in a niche or where you are willing to learn about that niche.
Obviously, it’s fundamental that you have the information in order to sell it. It may be the same or similar to that which others are selling but you give it a unique or original style, twist or element which makes it stand out from what others are doing. Once you have that information then you can package it and present it in the way that’s an advantage both to yourself and your customers.
This makes the presumption that there are people in your niche who want the information you have. In addition, there must be enough people who are willing to pay for it. You need to research these before you set up your business.
You might be very interested, and know a lot about, your niche of keeping large reptiles in your home, but not many others might. And even if there are lots of people who want your information they might not be willing to give you any money for it. So, the best online business is where you have as large a market of hungry buyers as you can find.
It isn’t only about information, though. They’ll want to pay for your knowledge, and know-how, that tacit understanding about what works and what doesn’t.
On top of what I’ve listed, the best business is able to sell that knowledge and know-how at a premium price. The higher the price you can charge, then the fewer products you need to sell. For instance, you can write an ebook and sell it for $20 – how many will have to be sold to make you $1000 a month? That’s right – 50 a month – more than one a day, every day, month after month.
What if you sell coaching at $1000 a month? You only need one customer. Even better, what if you have a membership at $100 a month? You need 10 members only – plus it’s better because this is repeat, residual income, month in, month out.
The best business is as I’ve described. It depends how you want to arrange it and what kind of information business you want. Here are some other reasons why this type of online business is best.
1 It’s without overheads
You don’t have to rent or buy premises, unless you decide to expand later. You can work from a room or area in your own home – and maybe even get a tax reduction because of it, depending where you live. You have no stock to keep anywhere. Everything you need is on your computer and hosting. You can work from anywhere, even on the move.
You don’t need to employ anyone unless you want to, nor even pay for outsourcing services if you’re comfortable doing everything yourself. You don’t need any extra resources, especially if you already know your niche well enough.
2 It doesn’t depend on others
You can work completely by yourself if you want to, as long as you know enough information yourself. Although you could still have a coach, mentor or other support to provide new insights and guidance.
Even if you outsource tasks you’re not dependent on them because you can easily change outsourcers if things don’t work out in the first place.
No-one else sets the times or the amount of time you work. You’re self-organized and free to work at your own pace, when you like. For example, if you’re more of a night person you can start then and work till late, or work through from earlier in the day. On the other hand, you may prefer what are seen as normal working hours, including having weekends free. Some people like to work two days then have a day off simply chilling out, getting away from the business and the computer. In other words, you have quite a lot of choice.
3 You create it as you want
In the first place you can create the business the way you want it, as long as you’re providing what customers want in terms of products and services. You can organize it to fit your and your customers’ requirements: having systems from lead generation to list building to subscriber conversion to customers to taking them through your sales funnel. Also, you can create your products to fit customer needs, and packaging and re-purposing as you see fit.
4 It’s about customer relationships
It isn’t simply a matter of selling one product at a time and leaving customers to their own devices afterwards. As long as there is trust and credibility then you can build up a strong customer base all founded on your own knowledge, which you package into products. That is, it’s really a customer relationship business and not a matter of selling the product the customer wants and then losing that customer from further sales. That’s why the list is so important: communication, teaching and help continue through email or FaceBook or some other place where you’ve built the list.
Everything is built on your information. In any niche, prospects are looking for genuine knowledge at whatever level. The first thing is to know you have that information or you’re willing to learn it.