In Part One of this comprehensive article on ways to build your accounting business web presence, we provided practical tips and suggestions on the following topics:
- Challenges Professional Accountants Face Online
- Opportunities For Accountants In The Web Economy
- Your Website Pages
- Ways To Improve Your Content
In this section, we explore more ways to grow your accounting business online. Topics covered include:
- Ways To Improve Traffic Using WordPress
- Generate Leads & Enquiries With WordPress-Based Applications
- How To Improve SEO, Increase User Engagement And Generate More Visitors To Your Site Using WordPress Plugins
To learn more about WordPress plugins and themes, go here:
Tips For Accountants – WordPress Plugins & Themes For Improving Search Engine Optimization, Increasing User Engagement And Driving More Traffic
Your web traffic is an important part of your online business growth. In this section we explore ways to help you improve your web traffic using WordPress.
Optimizing Your Site For SEO
There are lots of ways WordPress can help to improve your accounting or financial services website’s SEO:
- SEO-Friendly – configure the permalinks to create search engine-optimized URLS for your content posts.
- Tags – Specify the keywords that you want your article pages to be indexed for in the search engines.
- Categories – Create SEO-friendly categories for archiving and organizing your content.
- Post Excerpts – WordPress lets you compose an excerpt that will appear in search results.
- Images – add search-optimized titles to your content images for better search results.
- Internal Content Linking – WordPress provides a built-in feature that lets you easily link your content to other posts and pages
- Post Notification – Set up your WordPress site to automatically notify (ping) other search directories immediately upon publishing new content on your site.
WordPress Plugins That Can Help Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors
As well as the built-in features of WordPress, there are dozens of plugins for WordPress that improve SEO, increase engagement and drive more web traffic to your site.
For example, you can install the plugins below to improve your website’s search engine optimization:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin
- WP Tree – WordPress site map plugin
(Use a plugin like Yoast SEO to improve your website’s SEO)
Other things you can do to improve SEO, increase user engagement and drive more web traffic to your business are to add a forum, newsletters, comments, and social sharing. Here are some WordPress plugins that can help:
- BuddyPress – Set up your own online social networking community on your site, with member profiles, user groups, messaging, activity streams, and more.
- bbPress – Set up your own online discussion forum on your site.
- E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WP site.
- Disqus – Power discussions and increases engagement on your website or blog.
- Social Media Feather – Add social sharing features and buttons on your website.
(WordPress users can easily add social sharing buttons to their site using free or inexpensive plugins)
Generating Leads & Inquiries Using WordPress-Based Tools
In this section we show you how to improve your sales and generate leads and inquiries for your business.
Adding An Email Newsletter
Providing an email newsletter is an excellent way to build a subscriber list. It provides several benefits, like:
- Sends targeted traffic to your website
- Keeps readers from forgetting about you
- Provides updates that can save businesses time and money
- Provides a highly targeted marketing channel
- Allows you to offer special services or products to a select audience
- Increases engaging with users
- Provides you with additional opportunities for readers to share your content
An effective way to attract newsletter subscribers is to provide them with valuable information and offer them free gifts or bonus items in exchange for their personal details. This could be a time-saving guide, checklists for handling tax, access to financial calculators, coupons, membership access to videos, contests, etc.
A contact form makes it easy and simple for prospective customers to contact you. A contact form also allows readers to send feedback, ask questions to specific departments, request quotes, send suggestions and more.
Contact forms provide several benefits including:
- Reducing spam
- Automated response
- Giving you control over what gets sent to you
- You can keep your email address private
- Can be added to any page or post
- Improves the professional look of your website
- Convenience for site visitors
A popular contact form plugin is Contact Form 7.
(Contact Form 7 Plugin For WordPress)
This free contact form plugin allows you to add multiple contact forms into any page on your site, customize the forms and the email contents, add fields, and more.
International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is also supported.
Something else to consider is adding sections to your contact form so prospects can choose the topic they are contacting you about. This ensures that visitors’ requests reach the right person.
Adding A Map
Adding a map to your site helps your visitors and clients find you.
A map is a useful tool for several reasons:
- They help to increase local SEO
- Allows clients to better plan their meeting and appointments
- Shows location of events
(Adding a map to your website helps your visitors and customers find you)
Popular Google Maps plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins And Themes That Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation
Accounting Plugins For WordPress
WordPress makes available a number of plugins you can add to your accounting or financial services website that will immediately make available a range of practical tools for users. Here are just some of these:
(Calculator Pro Calculators Plugin)
This plugin provides a free collection of over 400 calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.
Most of them aren’t focused specifically on accounting, but there are quite a few for:
- Interest rate
- And many more
More info: Calculators Pro – WordPress Plugin
(Show Stock Quotes)
This plugin installs a widget that displays a number of different stock quotes per portfolio. You can show as many portfolios as you want.
(Show Stock Quotes – WordPress Plugin – Stock Portfolio)
Go here for more info: Show Stock Quotes
(Custom Stock Ticker – WordPress Plugin)
This plugin lets you place custom stock tickers on any page, post, or sidebar using shortcodes.
Custom Stock ticker provides several customizable ticker. Choose from built-in themes or customize it yourself. It’s easy to customize it so it matches your site. You can also add custom stocks to specific categories.
Appearance customization features include colours, size, speed, text, and symbols, etc.
Go here for more details: Custom Stock Ticker Plugin
This free calculator allows users to calculate indicative repayments online. It’s great for auto loans, real estate loans, or any other large loan.
(Finance Calculator WordPress Plugin – Loan Calculator)
The plugin also contains an application form that sends a notification message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
Go here for more info: Finance Calculator Plugin For WordPress
(WP-Invoice WordPress Plugin)
WP-Invoice lets you send itemized invoices to clients.
WP-Invoice integrates billing into WordPress. You can send out itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.
The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.
WP-Invoice features include adding custom payments and charges, creating pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, showing invoice receipts and invoice history, creating e-mail notification templates, accessing reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more..
For more details about this plugin, visit the plugin site: WP-Invoice – WordPress Plugin
(All In One Business Management Application)
This complete business management system includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticket management system, CRM and lots more.
(All In One Business Management Application WP Plugin – Client Invoicing)
The plugin supports different languages, is fully customizable and provides powerful tools such as document management, notice board, and more.
For more details about this WordPress plugin, visit this site: All In One Business Management Application
(iBilling – Accounting and Billing Software WordPress Plugin)
iBilling is a scalable business software that lets you manage clients and invoicing, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software WP Plugin – Invoice)
iBilling Accounting and Billing Software allows you to get paid faster online by integrating with several online payment gateways.
Go here for more info: iBilling
Accounting And Financial Services Themes For WordPress
To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically suited for accounting. Here is a list of some of the best accounting themes available. With these themes you can own a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
(Accounting Pro Theme)
This is an inexpensive turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
You can easily customize Accounting Pro by installing premium add-ons.
Go here for more info: Accounting Pro Theme For WordPress
(Accountancy Theme For WordPress)
This premium theme comes in a variety of built-in styles and layouts to help give your accounting site a professional look and feel.
This responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search optimized, and loads fast. It provides the flexibility you need without bloating your theme with features you don’t need. Your purchase includes free updates and one year of support.
More information: Accountancy Theme For WordPress
(Accounting WP Theme)
This premium theme includes a drag-and-drop builder so you can design your website any way you want. It also has unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, different color schemes, custom slider, three different blog types, and is responsive (mobile-friendly). Accountancy looks clean and modern and is fast to load.
More info: Accounting
(Kathryn Theme For WordPress)
This premium theme was created specifically for accountants. Kathryn offers multiple layouts, slider, multiple sidebars, a variety of colors, is easy to use, SEO friendly, and is fully responsive (mobile-friendly). Although it could easily suit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress responsive slider plugin and must be purchased separately from the Genesis Framework.
More info: Kathryn
(Accounting WordPress Theme – Theme For WordPress)
This premium theme for WordPress was created to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was specifically designed to make your accounting business website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your accounting services, contact details section with consultation requests (downloadable as a CSV file), testimonials, and a blog.
More information: Accounting WordPress Theme For WordPress
(WP Advocate Theme)
This is a free corporate theme specifically designed for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type for staff profiles. It will also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
More information: WP Advocate Theme For WordPress
(Divi Theme For WordPress)
This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ collection. Divi lets you create any type of professional website you want using its page builder or pre-made layouts. You can change your layout as much as you need.
Divi’s page builder transforms web elements into visual building blocks, allowing anyone to understand and easily edit the structure of their page without editing any code.
(Divi Theme For WordPress – Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. This includes multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is fully responsive and fully customizable. Theme prices start at $69 per year and includes full access to 80 beautifully-designed themes.
To learn more about this theme, visit the theme site: Divi
(The Corporation Theme)
This theme from Elegant Themes was specifically designed to make corporate websites look great.
This theme has a page-based home page design with a nice slider, blog design, six different different color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to 80 professional themes.
Visit the theme website to learn more about using this theme: The Corporation WP Theme
This theme was specifically developed to help finance industry professionals build trust through clean web design. It’s perfect for businesses that provide services such as investment advice or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
Go here to learn more about using this WordPress theme: Adviser Theme
(Tax Help Theme For WordPress)
This premium WordPress theme was built specifically for financial companies, tax and financial advisors, and those offering tax assistance. It’s designed to show your services in a professional way to help establish your professional reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
Go here for more info: Tax Help Theme
(Finance Business WordPress Theme)
Finance Business WordPress Theme was specifically designed for organizations that provide financial services such as consulting, tax help, finance, corporate, insurance, loans, accounting, and more. It includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page options, color management, animated elements, and a lot more.
More information: Finance Business WordPress Theme
Hopefully, this article has helped you learn how to improve SEO, improve user engagement and generate more web traffic with plugins.