You probably know about the importance of having a list. And maybe about having segmented lists which are focused on different things that those list people are interested in.
1 The first way to focus a list is on buyers, so it’s the most important in terms of making profits. But how can you make as sure as possible that that you get buyers and not a lot of people wanting freebies all the time?
Here are 2 ways you can increase your ability to have buyer lists.
First, make your first offer a self-liquidating one. That is, you don’t make any money on it but it confirms those who take it up as buyers. For example, offer to post a set of videos or audios, or some other relevant product, to them and they only have to pay for post and packaging. When they buy you know they have a viable credit card, and they’re willing to use it.
Second, offer a trial offer to your membership or a greatly reduced One Time Offer to a product. You then get the increased regular income from the membership when the trial period is over, or you get to upsell a more expensive product from the One Time Offer.
Of course, another alternative, or addition, is to find a traffic source for your business that is full of buyer traffic.
2 Lists focused on niche topics. Whatever niche you’re in you can analyze it to find all the different topics involved in it. You can then prioritize them using whatever criteria you like, such as number and types of products to create, numbers of people interested in the topics, or topics most people have most problems with.
For example, if you have lists around topic problems, you might be able to have funnels of products on single problems, products giving increasing amounts of help. Plus you also cross-sell between related problems. For example, if you’re in the beauty or health niche, you might have advice, courses and recommended products on removing spots on the face but can cross-sell to other products dealing with other types of spots, or similar problems.
3 Lists focused on a specific niche problem. You can sell products for solving that problem. But again if you analyze it into further problems or sub-problems, it’s possible to find a narrower and deeper focus in it. For instance, if your niche is in teaching reading, you might have products on teaching phonics. However, you can split this into synthetic and analytic phonics.
Also, in each type, there might be some children or adults who have problems with specific letters or sounds. So you could have products focusing right down to these single elements.
4 Time limited lists. Usually, when someone in your niche has a problem, they want the solution now, immediately, or as fast as you can give it to them. If you wait too long, they find a solution elsewhere and/or they move on. In your niche, there may b a section of buyers who will buy an offer straight away. If you find this out, try having a list just for them. Then when they buy, move them to another related list. In other words, you haven’t lost them as you might have done if you’d gone through a slower process. You need to know your niche to get this done.
5 Subscribers and customers want focus. This means you can ask them questions as to what they want from you, and then you can provide the products they want from you. If you’re in the garden pond niche and you keep sending information and asking questions about water plants but most of your list want to know about fish for their pond, they won’t appreciate your questions. They’re looking for help and advice about their own interest not yours. Build your lists about their interests, wants, and needs.